Revenue Management

Learn the latest tools and techniques to help you analyse market trends and competition and develop effective pricing strategies.

WHO IS THE COURSE FOR?

Department Heads such as: front office, finance, reservation, housekeeping, and food and beverage.

Hotel Professionals and Individuals in any job role who are looking to improve their understanding of revenue management in order to increase hotel revenue and overall performance.

WHAT YOU’LL LEARN

•The essential concepts of hotel revenue management, including the necessary conditions for success and the history of yield management.

•How to measure success in hotel revenue management using RevPAR and the basic formula.

•The importance of day-of-week analysis and special events in hotel revenue management and how to develop strategies to maximise revenue during these events.

•How to analyse and understand the competitive landscape of the hotel industry, including researching and identifying key competitors and how to develop a unique and sustainable competitive advantage.

•Ways to apply the knowledge gained in the course – building applied skills through quizzes, activities, the Swiss army knife tools, and a customised simulation game.

COURSE OUTLINE

Module 1: What is hotel revenue management?

Module 2: Measuring success with RevPAR

Module 3: Day of week and special events

Module 4: Competitors

Module 5: Revenue Management Game

EXPERT

Katja Ruethemann is a highly experienced revenue management expert and the founder and CEO of Revstar, a hotel consultancy firm specialising in commercial optimisation for hotels in the areas of sales, reservations, revenue, and system connection as streamlining operational processes.

With over 20 years of experience in the hospitality industry, including with multinational hotel chains like Minor and Accor and boutique hotels across Europe and Asia, Katja has a wealth of knowledge to share. She served as Area Director with Minor International, where she was responsible for regional hotel revenue management, online distribution and central reservations.