MIEI is collaborating with AIHM and Minor Education to bring Executive Courses to Myanmar.
Please speak to our representatives to join an executive course in Bangkok hosted at AIHM, or to organize an ad-hoc workshop at your very own company premises in Myanmar.
CUSTOMER SERVICE EXCELLENCE
Seeking to enhance your business’s customer service experience and inspire rave reviews for your brand? This course will show you how to map out and design a consistently excellent customer experience.
WHO IS THE COURSE FOR?
Business Leaders/Managers who seek to improve the quality and the consistency of the service they offer in their business.
Entrepreneurs who plan to offer exceptional service but are not sure how to define the standards of service and create a culture of service.
WHAT YOU’LL LEARN
•How to analyse the customer’s experience to identify gaps in service
•How to create a memorable customer experience that covers all touchpoints of the customer’s journey including pre- and post-purchase
•How to custom-design a customer experience that is advantageous for all parties involved
•How to define service standards that create service consistency while also empowering team members
•How to inspire your team members with a training process that creates a feedback loop for constant improvement
•How to create a culture of ongoing learning and development
COURSE OUTLINE
Module 1: The experience economy, digital transformation and its impacts on customer service
Module 2: Mapping The Touch-points Of The Customer Journey
Module 3: Deliver The Ultimate Guest Experience
Module 4: Create Service Culture
EXPERT
Chris Meylan is the COO of AIHM and a graduate of EHL with extensive international experience in the hospitality industry. He has worked in five-star resorts and hotels in Switzerland, Thailand and Singapore and has spent the past 15 years in education as a hospitality educator, teaching undergraduate and postgraduate students and coaching faculty.
Chris has been recognized as an Apple Distinguished Educator and Apple Professional Learning Specialist. He is passionate about using technology to transform education and make learning more engaging.
Traditional media is dead. Understand how to create a brand and customer journey for today’s market and how to capture your audience with engaging content.
DIGITAL MARKETING
WHO IS THE COURSE FOR?
Business Leaders/Managers who are looking to understand how they can adapt their marketing strategy to the realities of this new market.
Marketers who understand that the traditional methods of marketing that they’ve been using are not working anymore and who are looking for new ways to attract consumers.
•How to create a comprehensive inbound marketing strategy that aligns with business goals and targets the right audience
•How to use buyer personas and buyer-journey mapping to create targeted and relevant content
•How to develop and implement a content marketing plan that generates leads and nurtures customer relationships
•How to optimise websites and landing pages for search engines and improve organic traffic
•How to use social media and email marketing effectively to reach and engage with potential customers
•How to create and execute successful calls-to-action and lead generation campaigns
WHAT YOU’LL LEARN
COURSE OUTLINE
Module 1: What is inbound marketing
Module 2: Value proposition
Module 3: Buyer personas and buyer journeys
Module 4: Planning content for your inbound marketing programme
Module 5: Social media and the OPE media model
Module 6: Evaluating results
EXPERT
Chris Meylan is the COO of AIHM and a graduate of EHL with extensive international experience in the hospitality industry. He has worked in five-star resorts and hotels in Switzerland, Thailand and Singapore and has spent the past 15 years in education as a hospitality educator, teaching undergraduate and postgraduate students and coaching faculty.
Chris has been recognized as an Apple Distinguished Educator and Apple Professional Learning Specialist. He is passionate about using technology to transform education and make learning more engaging.
PERSONAL BRANDING
The course is your opportunity to define your brand and to learn the strategies to showcase and manage your brand once it’s established.
WHO IS THE COURSE FOR?
Young Professionals who are looking to develop a road map to establish their presence as professionals in their field.
Managers who wish to develop, refine or elevate their personal brand to create a stronger platform for career growth.
Executives who are looking to build trust with potentials clients and employers and want to solidify their reputation as an expert in their industry
WHAT YOU’LL LEARN
•What personal branding means and what it means to inhabit your brand
•How to identify the social media platforms most important to your personal brand and how to establish a strategic presence on them
•How to create a mission statement for your personal brand
•How to build a ‘board of directors’ for your brand
•The fundamentals of digital security and reputation management
•How to create a system for on-going brand maintenance
COURSE OUTLINE
Module 1: An overview of personal branding
Module 2: Building your brand's infrastructure
Module 3: Establishing your brand's digital home
Module 4: Creating your brand’s maintenance plan
Module 5: Your online identity
EXPERT
Warren Stanworth is the Academic Dean of AIHM and holds postgraduate degrees from the University of Huddersfield, Lancaster University and the University of Central Lancashire. A recipient of numerous teaching awards, he brings a depth of professional experience gained through many years of designing and implementing courses at universities and professional institutes across the UK and Thailand – as well as intercultural insight gained through teaching and mentoring a diverse range of international students from over twenty countries.
EMOTIONAL INTELLIGENCE
What drives the achievements of the most successful leaders? Learn how to understand and manage emotions the way the top-performing leaders do.
WHO IS THE COURSE FOR?
Managers who aim to improve team performance, motivation, staff turnover, retention rates and general wellbeing of their teams.
Executives who understand that problems based in relationships and communication create some of the costliest impacts on any organization
Professionals who aspire to higher career levels and want to learn the secrets of the most successful leaders
•Inspire cooperation in others
•Foster collaborative relationships
•Use active listening and empathy to resolve conflicts
•Overcome the negative beliefs that hold people back
•Become an inspiring leader skilled at navigating challenges with colleagues, customers and business partners
WHAT YOU’LL LEARN
COURSE OUTLINE
Module 1: Discover
Module 2: Unlock
Module 3: Imagine
Module 4: Evaluate
EXPERT
Alison Stanworth is a lecturer with over 20 years of higher education experience in the UK and internationally. She has managed, developed and programmed for Lancaster University, University of Central Lancashire and the London School of Economics. She’s also an accredited trainer and coach with the American Board of Neuro-Linguistic Programming with specialisations in communication and developing emotional Intelligence in others. Drawing on her years of empowering others to reach their full potential, she brings her courses to life with practical strategies and engaging challenges.
TRAIN THE TRAINER
Gain new teaching tactics and leverage your existing talents into a personal training style that creates peak results and leaves a memorable impression.
WHO IS THE COURSE FOR?
Trainers and Managers who seeking to upskill, novice trainers ready to build teaching skills and start out with a strong foundation, and any professionals who wish to train others
Human Resources Professionals who want to make a difference with their trainings
WHAT YOU’LL LEARN
•How to conduct the highest quality training sessions
•Top training techniques: selling with stories and the power of metaphor
•Tactics to build subject matter expertise
•How to make yourself ‘fire-proof’ – building your own capacity and overcoming challenges with ease
•Best practices for virtual presentations and trainings
COURSE OUTLINE
Module 1: Becoming an Outstanding Trainer
Module 2: The Nuts and Bolts of Training
Module 3: The Power of Stories and Questions in Training
Module 4: Virtual Training is the Now and the Future
EXPERT
Alison Stanworth is a lecturer with over 20 years of higher education experience in the UK and internationally. She has managed, developed and programmed for Lancaster University, University of Central Lancashire and the London School of Economics. She’s also an accredited trainer and coach with the American Board of Neuro-Linguistic Programming with specialisations in communication and developing emotional Intelligence in others. Drawing on her years of empowering others to reach their full potential, she brings her courses to life with practical strategies and engaging challenges.
EMPOWERING MIDDLE MANAGEMENT
Learn how successful leaders work their magic on supervisory development and what it takes to maximise your potential as a leader.
WHO IS THE COURSE FOR?
Supervisors whether newly promoted or looking to lead more effectively in their workplace.
Managers whether developing themselves or the supervisors who report to them
WHAT YOU’LL LEARN
•How to design an action plan to meet your key organisational objectives
•How to leverage trust to build an effective culture in your workplace
•How to create a learning plan to enhance the areas that each team member needs to develop
•How to implement your personal development plan to achieve your career goals
COURSE OUTLINE
Module 1: Developing the skills of individuals and teams
Module 2: Being a trusted leader
Module 3: Planning for improvements
Module 4: Deliver an Improved Product or Service
EXPERT
Samantha Lauver-Marion is a veteran of Minor Hotels, with over a decade of rounded experience in operations, sales, communications and customer relationship management. Her latest role sees her lead student engagement at the Asian Institute of Hospitality Management. A graduate of Hospitality Management herself from Temple University in the US, she is also a certified trainer with a proven record of empowering students to succeed.
PUBLIC SPEAKING
Do you have a message you want the world to hear, or a business idea you want to pitch to a future investor? As professionals, we need to be able to communicate effectively in order to succeed.
WHO IS THE COURSE FOR?
Managers whether presenting to clients or inspiring your team, communication is key and your ticket to success.
Entrepreneurs in order to pitch successfully to potential investors and partners, and bring your vision to life.
WHAT YOU’LL LEARN
•What the characteristics of effective communication are
•How to utilise audience analysis and adapt your message
•How to find the individual communication style that works best for you
COURSE OUTLINE
Module 1: The goals and benefits of public speaking
Module 2: Characteristics of an effective speech
Module 3: Audience analysis
Module 4: Verbal and non-verbal communication
Module 5: Speech design
Module 6: Speech delivery
Module 7: Feedback and feedforward
EXPERT
Samantha Lauver-Marion is a veteran of Minor Hotels, with over a decade of rounded experience in operations, sales, communications and customer relationship management. Her latest role sees her lead student engagement at the Asian Institute of Hospitality Management. A graduate of Hospitality Management herself from Temple University in the US, she is also a certified trainer with a proven record of empowering students to succeed.
REVENUE MANAGEMENT
Learn the latest tools and techniques to help you analyse market trends and competition and develop effective pricing strategies.
WHO IS THE COURSE FOR?
Department Heads such as: front office, finance, reservation, housekeeping, and food and beverage.
Hotel Professionals and Individuals in any job role who are looking to improve their understanding of revenue management in order to increase hotel revenue and overall performance.
WHAT YOU’LL LEARN
•The essential concepts of hotel revenue management, including the necessary conditions for success and the history of yield management.
•How to measure success in hotel revenue management using RevPAR and the basic formula.
•The importance of day-of-week analysis and special events in hotel revenue management and how to develop strategies to maximise revenue during these events.
•How to analyse and understand the competitive landscape of the hotel industry, including researching and identifying key competitors and how to develop a unique and sustainable competitive advantage.
•Ways to apply the knowledge gained in the course – building applied skills through quizzes, activities, the Swiss army knife tools, and a customised simulation game.
COURSE OUTLINE
Module 1: What is hotel revenue management?
Module 2: Measuring success with RevPAR
Module 3: Day of week and special events
Module 4: Competitors
Module 5: Revenue Management Game
EXPERT
Katja Ruethemann is a highly experienced revenue management expert and the founder and CEO of Revstar, a hotel consultancy firm specialising in commercial optimisation for hotels in the areas of sales, reservations, revenue, and system connection as streamlining operational processes.
With over 20 years of experience in the hospitality industry, including with multinational hotel chains like Minor and Accor and boutique hotels across Europe and Asia, Katja has a wealth of knowledge to share. She served as Area Director with Minor International, where she was responsible for regional hotel revenue management, online distribution and central reservations.
HOTEL NOW
What do you do when past strategies no longer apply to the present? Understand what’s happening and how to update your hotel’s management strategies to maximise your financial and team performance.
WHO IS THE COURSE FOR?
Senior Hotel Leaders and Investors who seek to re-envision their understanding of market dynamics, competitive advantages and hotel business strategy for today.
Hospitality Leaders who are taking on new responsibilities where they must foresee the intricate, interrelated effects of strategic choices.
Hospitality Professionals who wish to add more tools for understanding hotel business dynamics and management to their personal skillsets.
WHAT YOU’LL LEARN
•How to rebuild your business profitably and efficiently
•How to structure your hotel’s management to meet the needs of all stakeholders
•How to analyse your market situation and apply your new insights to benefit your hotel
•How to stay committed to your overall goals despite changes in the external environment
•How to curate your commercial moves effectively
•How to manage the people coming into and out of your organisation
•How and when to take advantage of the latest trends.
COURSE OUTLINE
Module 1: Introduction to People Management
Module 2: Hotel Strategy and Business Cycles
Module 3: Hotel Commercial Planning and Execution
Module 4: Hotel Clinic – Diagnosing Problems and Identifying Remedies
EXPERT
Pitak ‘Chin’ Norathepkitti is an innovative and dynamic hotelier with a strong track record of success in executive management roles with international brands across Southeast Asia.
He currently leads the highly awarded Anantara Chiang Mai Resort, where he engineers the property’s continued success as its General Manager. In addition to a wealth of professional experience across a variety of hospitality sectors, he holds a Master’s degree in Tourism from Monash University and has worked as a lecturer at universities across the region. As a guest expert at AIHM, he teaches contemporary hotel management and strategy.
EUROPEAN DINING AND SOCIAL ETIQUETTE
WHO IS THE COURSE FOR?
Business Owners/Managers who want to enhance their impact during corporate or social dinners and hold better conversations with other guests
Operational Employees who are looking to improve their knowledge of expected behaviour during corporate get-togethers and how to wine and dine with confidence.
Entrepreneurs who want better understand codes of dining etiquette so they can focus their attention on interaction and the foremost topics of discussion
Etiquette is an artform. Master the details of etiquette so you can focus your attention on conversations and letting your personality shine.
WHAT YOU’LL LEARN
•Make memorable self-introductions and introductions of others
•Understand Western fine-dining codes of etiquette so that you can focus you attention on business discussions
•Successfully navigate codes of seating, place settings, rules specific to each dining course, toasting and other moments of a formal dinner
•Feel at ease and familiarised with formal dinner sequences
•Conduct engaging conversations – from small talk to business topics
COURSE OUTLINE
Module 1: First Impressions
Module 2: Formal European Dining Codes
Module 3: The Art of Conversation
EXPERT
Dr. Estelle Dinh possesses a very impressive biography for a 30-year-old, with a strong track record across luxury hospitality, wealth management, private banking and other related sectors.
Listed in Forbes Monaco’s 40 Under 40, she is CEO of Attixs Global Collection S.A. and a professor at both the International University of Monaco and Glion Higher Institution of Education in Switzerland. As an academic, she lectures on luxury branding and marketing, luxury services, etiquette, and customer service attitude for the luxury market. A founding member of multiple exclusive private clubs and royal balls under the patronage of European royal families, she’s known for her coaching in international social etiquette and European dining etiquette.
ETIQUETTE AND LUXURY ATTITUDE IN CUSTOMER SERVICE
Learn the tactics for creating a luxuriously memorable experience through every word and gesture.
WHO IS THE COURSE FOR?
Business Owners/Managers who desire to enhance their understanding of the contemporary luxury market and enhance the customer service of their teams.
Operational Employees who are seeking to upskill their customer service for luxury-tier clientele.
Entrepreneurs who are developing a new luxury business and want to learn how to create a complete customer experience.
WHAT YOU’LL LEARN
•How etiquette and attitude play specific, important roles in the luxury market
•How to analyse the different dimensions of a ‘luxury attitude’
•How to create a luxury experience
•How to foster brand loyalty through customer experience
•How to respond to delicate situations
COURSE OUTLINE
Module 1: What is luxury?
Module 2: Understand your luxury customers
Module 3: Principles of luxury
EXPERT
Dr. Estelle Dinh possesses a very impressive biography for a 30-year-old, with a strong track record across luxury hospitality, wealth management, private banking and other related sectors.
Listed in Forbes Monaco’s 40 Under 40, she is CEO of Attixs Global Collection S.A. and a professor at both the International University of Monaco and Glion Higher Institution of Education in Switzerland. As an academic, she lectures on luxury branding and marketing, luxury services, etiquette, and customer service attitude for the luxury market. A founding member of multiple exclusive private clubs and royal balls under the patronage of European royal families, she’s known for her coaching in international social etiquette and European dining etiquette.
THE BUSINESS OF LUXURY
Do you aim to build, maintain or elevate your brand’s positioning within the luxury market? This course will give you the tools to achieve your luxurious goals.
WHO IS THE COURSE FOR?
Business Owners/Managers who desire an enhanced understanding of strategy for the luxury industry.
Operational Employees who are looking to improve their knowledge of the luxury industry.
Entrepreneurs who plan to develop their business in the luxury industry.
WHAT YOU’LL LEARN
•How to define a luxury business
•How to analyse the luxury markets
•What are the different types of luxury
•How to cater to different luxury consumers
•How to create a successful business strategy for the luxury market
COURSE OUTLINE
Module 1: Etiquette and ‘luxury attitude’ in customer service
Module 2: Understand the different dimensions of etiquette
Module 3: Dos and Don’ts of etiquette in customer service
EXPERT
Dr. Estelle Dinh possesses a very impressive biography for a 30-year-old, with a strong track record across luxury hospitality, wealth management, private banking and other related sectors.
Listed in Forbes Monaco’s 40 Under 40, she is CEO of Attixs Global Collection S.A. and a professor at both the International University of Monaco and Glion Higher Institution of Education in Switzerland. As an academic, she lectures on luxury branding and marketing, luxury services, etiquette, and customer service attitude for the luxury market. A founding member of multiple exclusive private clubs and royal balls under the patronage of European royal families, she’s known for her coaching in international social etiquette and European dining etiquette.