The Business of Luxury

Do you aim to build, maintain or elevate your brand’s positioning within the luxury market? This course will give you the tools to achieve your luxurious goals.

WHO IS THE COURSE FOR?

Business Owners/Managers who desire an enhanced understanding of strategy for the luxury industry.

Operational Employees who are looking to improve their knowledge of the luxury industry.

Entrepreneurs who plan to develop their business in the luxury industry.

WHAT YOU’LL LEARN

•How to define a luxury business

•How to analyse the luxury markets

•What are the different types of luxury

•How to cater to different luxury consumers

•How to create a successful business strategy for the luxury market

COURSE OUTLINE

Module 1: Etiquette and ‘luxury attitude’ in customer service

Module 2: Understand the different dimensions of etiquette

Module 3: Dos and Don’ts of etiquette in customer service

EXPERT

Dr. Estelle Dinh possesses a very impressive biography for a 30-year-old, with a strong track record across luxury hospitality, wealth management, private banking and other related sectors.

Listed in Forbes Monaco’s 40 Under 40, she is CEO of Attixs Global Collection S.A. and a professor at both the International University of Monaco and Glion Higher Institution of Education in Switzerland. As an academic, she lectures on luxury branding and marketing, luxury services, etiquette, and customer service attitude for the luxury market. A founding member of multiple exclusive private clubs and royal balls under the patronage of European royal families, she’s known for her coaching in international social etiquette and European dining etiquette.