Personal Branding

The course is your opportunity to define your brand and to learn the strategies to showcase and manage your brand once it’s established.

WHO IS THE COURSE FOR?

Young Professionals who are looking to develop a road map to establish their presence as professionals in their field.

Managers who wish to develop, refine or elevate their personal brand to create a stronger platform for career growth.

Executives who are looking to build trust with potentials clients and employers and want to solidify their reputation as an expert in their industry

WHAT YOU’LL LEARN

•What personal branding means and what it means to inhabit your brand

•How to identify the social media platforms most important to your personal brand and how to establish a strategic presence on them

•How to create a mission statement for your personal brand

•How to build a ‘board of directors’ for your brand

•The fundamentals of digital security and reputation management

•How to create a system for on-going brand maintenance

COURSE OUTLINE

Module 1: An overview of personal branding

Module 2: Building your brand's infrastructure

Module 3: Establishing your brand's digital home

Module 4: Creating your brand’s maintenance plan

Module 5: Your online identity

EXPERT

Warren Stanworth is the Academic Dean of AIHM and holds postgraduate degrees from the University of Huddersfield, Lancaster University and the University of Central Lancashire. A recipient of numerous teaching awards, he brings a depth of professional experience gained through many years of designing and implementing courses at universities and professional institutes across the UK and Thailand – as well as intercultural insight gained through teaching and mentoring a diverse range of international students from over twenty countries.