Traditional media is dead. Understand how to create a brand and customer journey for today’s market and how to capture your audience with engaging content.
DIGITAL MARKETING
WHO IS THE COURSE FOR?
Business Leaders/Managers who are looking to understand how they can adapt their marketing strategy to the realities of this new market.
Marketers who understand that the traditional methods of marketing that they’ve been using are not working anymore and who are looking for new ways to attract consumers.
•How to create a comprehensive inbound marketing strategy that aligns with business goals and targets the right audience
•How to use buyer personas and buyer-journey mapping to create targeted and relevant content
•How to develop and implement a content marketing plan that generates leads and nurtures customer relationships
•How to optimise websites and landing pages for search engines and improve organic traffic
•How to use social media and email marketing effectively to reach and engage with potential customers
•How to create and execute successful calls-to-action and lead generation campaigns
WHAT YOU’LL LEARN
COURSE OUTLINE
Module 1: What is inbound marketing
Module 2: Value proposition
Module 3: Buyer personas and buyer journeys
Module 4: Planning content for your inbound marketing programme
Module 5: Social media and the OPE media model
Module 6: Evaluating results
EXPERT
Chris Meylan is the COO of AIHM and a graduate of EHL with extensive international experience in the hospitality industry. He has worked in five-star resorts and hotels in Switzerland, Thailand and Singapore and has spent the past 15 years in education as a hospitality educator, teaching undergraduate and postgraduate students and coaching faculty.
Chris has been recognized as an Apple Distinguished Educator and Apple Professional Learning Specialist. He is passionate about using technology to transform education and make learning more engaging.