HOTEL NOW
What do you do when past strategies no longer apply to the present? Understand what’s happening and how to update your hotel’s management strategies to maximise your financial and team performance.
WHO IS THE COURSE FOR?
Senior Hotel Leaders and Investors who seek to re-envision their understanding of market dynamics, competitive advantages and hotel business strategy for today.
Hospitality Leaders who are taking on new responsibilities where they must foresee the intricate, interrelated effects of strategic choices.
Hospitality Professionals who wish to add more tools for understanding hotel business dynamics and management to their personal skillsets.
WHAT YOU’LL LEARN
•How to rebuild your business profitably and efficiently
•How to structure your hotel’s management to meet the needs of all stakeholders
•How to analyse your market situation and apply your new insights to benefit your hotel
•How to stay committed to your overall goals despite changes in the external environment
•How to curate your commercial moves effectively
•How to manage the people coming into and out of your organisation
•How and when to take advantage of the latest trends.
COURSE OUTLINE
Module 1: Introduction to People Management
Module 2: Hotel Strategy and Business Cycles
Module 3: Hotel Commercial Planning and Execution
Module 4: Hotel Clinic – Diagnosing Problems and Identifying Remedies
EXPERT
Pitak ‘Chin’ Norathepkitti is an innovative and dynamic hotelier with a strong track record of success in executive management roles with international brands across Southeast Asia.
He currently leads the highly awarded Anantara Chiang Mai Resort, where he engineers the property’s continued success as its General Manager. In addition to a wealth of professional experience across a variety of hospitality sectors, he holds a Master’s degree in Tourism from Monash University and has worked as a lecturer at universities across the region. As a guest expert at AIHM, he teaches contemporary hotel management and strategy.